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Life in Motion is a Dublin Bicycle shop with more than 12 years in the heart of Harold's cross-community and just 10 minutes from the city center.

Life In Motion provides a wide selection of City, Mountain, Road, Electric Bikes, and E-Scooters, new and second-hand bikes, quality spare parts, fast technical service, excellent customer service, and unique opportunities at reasonable prices as the bicycle to work scheme and student discounts.

With the passion that characterizes us, we will be happy to assist you with any of your bike needs, promoting and supporting the use of bicycles as a source of health and recreation for all kinds of people, from apprentices to professional cyclists.


To become the leading company in the bicycle shop industry in Dublin 6w,
by offering quality products and services with personalized customer services
while maintaining a good reputation and becoming an environmentally friendly company

We value our relationship with you and the community!


Life In Motion will achieve its Vision through the following Mission statement.

  • Provide quality products at reasonable prices.

  • Promoting and supporting greater use of bicycles in Dublin, as a source of health and recreation from apprentices to professional cyclists.

  • Engage with the community by solving their problems effectively in the field of cycling.

  • Distinguish ourselves by the fast and qualified service we provide.

  • Committed to the environment by promoting the care of our planet using the bicycle as a clean means of transport.


  • Health and Safety - our number one priority.

  • Teamwork – Collaboration is essential to success. As a customer service-focused company, we work together to ensure our clients have the best experience and exceed our customer expectations.

  • Respect – Respecting everyone’s ideas, contributions, and hard work helps facilitate an environment all members are proud to be part of.

  • Communication – Open dialogue and transparency while sharing our passion and knowledge for the bicycle and the lifestyle.

  • Delivery – The deliveries we make are a critical aspect of the business ensuring the bikes are fixed are on-time and handled with care.

  • Fun – work hard, play hard is a big part of our culture. Office lunches, happy hours, community service events, and more foster a sense of community and relationship building outside of business hours.

  • Creativity – staff are encouraged to explore new ideas that will drive innovation.

  • Responsibility - to accept when a mistake occurs and turning them into strengths.

  • No Culture Barrier – we welcome all backgrounds, ethnicities, and genders.

  • Community and Environment - Be an environmentally sustainable and ‘green’ company while cooperating with the community.

  • Decision making - Consistency, fairness and flexibility.

  • Transparency - in our internal operations and external collaborations.

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