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Welcome to Life in Motion, your premier Dublin bicycle shop nestled in the heart of Harold's Cross community for over 15 years, just a short 15-minute ride from the city center.

At Life In Motion, we offer a diverse range of City, Mountain, Road, Electric Bikes, and E-Scooters, both new and secondhand. Alongside our extensive selection, we provide quality spare parts, swift technical service, and unparalleled customer support. Plus, take advantage of unique opportunities such as the bicycle to work scheme and student discounts, all at competitive prices.

Driven by our passion for cycling, our dedicated team is here to cater to all your biking needs. We are committed to promoting and supporting the use of bicycles as a means of enhancing health and recreation for everyone, from beginners to seasoned cyclists. Experience the joy of cycling with Life in Motion.

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At Life In Motion, our core values guide everything we do:

Health and Safety: Above all else, we prioritize the health and safety of our team and customers.

Teamwork: Collaboration is key to success. We work together to provide exceptional customer service and exceed expectations.

Respect: We value and respect everyone's ideas, contributions, and hard work, fostering an environment of mutual respect.

Communication: We believe in open dialogue and transparency, sharing our passion and knowledge for cycling and lifestyle.

Delivery: Timely and careful deliveries are crucial to our business, ensuring bikes are fixed promptly and handled with care.

Fun: We embrace a "work hard, play hard" culture, organizing office lunches, happy hours, and community service events to build relationships and foster a sense of community

Creativity: We encourage our team to explore new ideas and drive innovation.

Responsibility: We take responsibility for our actions, learning from mistakes to become stronger.

Inclusivity: We welcome individuals from all backgrounds, ethnicities, and genders, fostering a culture of diversity and inclusion.

Community and Environment: We are committed to being environmentally sustainable and green, collaborating with the community to make a positive impact.

Decision Making: We prioritize consistency, fairness, and flexibility in our decision-making processes.

Transparency: We maintain transparency in our internal operations and external collaborations, building trust with our team and customers alike.

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Our Vision


Our vision is to stand at the forefront of the bicycle shop industry in Dublin 6w. We aspire to achieve this by delivering top-notch products and services, coupled with personalized customer care. Upholding a sterling reputation and fostering environmental sustainability are key pillars of our mission.


At the core of our vision lies a deep appreciation for our relationship with you, our valued customers, and the community we serve. Together, we aim to create a brighter, greener future, one pedal at a time.


Our mission

  • Offering quality products at affordable prices, ensuring accessibility for all.

  • Advocating for increased bicycle usage in Dublin, promoting cycling as a source of health and recreation for individuals of all skill levels, from novices to seasoned professionals.

  • Engaging with the community to effectively address their cycling related needs and concerns.

  • Setting ourselves apart through our swift and expert service, delivering unparalleled customer satisfaction.

  • Demonstrating our environmental commitment by championing the bicycle as a clean and sustainable mode of transportation, contributing to the preservation of our planet.

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